Strategy and management consulting

Successful communication requires a clear strategic direction. Only those who define their objectives early on can set the right priorities, develop targeted strategies, and subsequently assess their effectiveness. Bonne Nouvelle supports you across all strategic matters. Our work is consistently grounded in systematic, in-depth analysis, enabling us to actively contribute to value creation. We assess your strengths and weaknesses, identify both opportunities and risks, and develop the appropriate communication strategy for your organization.

Public Affairs

Public affairs requires a high degree of sensitivity in managing the dialogue between politics, business, and society. As the political and economic landscape is constantly evolving, organizations must remain highly adaptable to new issues and challenges and be able to anticipate shifts in public opinion. We support our clients not only with deep subject-matter expertise and an extensive political network, but also through research, campaign planning and execution, and targeted stakeholder engagement initiatives designed to achieve clearly defined objectives – at the municipal, state, national, and EU levels.

Public Relations

Effective communication requires more than a strong strategy and a compelling concept. Professional execution is equally essential to ensure that messages reach the right channels and audiences. As a full-service agency with an extensive network, Bonne Nouvelle supports its clients across all aspects of traditional media relations and public relations. From brochures and press conferences to live, on-site communication, we place your messages where they are seen, heard, and read – by your target audiences.

CSR

Bonne Nouvelle supports its clients in the development of CSR strategies, the restructuring of existing activities, and internal and external communication. We help identify suitable partners who share your objectives. Should you decide to establish your own foundation or non-profit organization in order to formalize your long-term commitment, we also provide comprehensive support throughout this process. From legal and tax advisory services to fundraising, we develop and implement your initiatives and integrate your engagement into media relations, marketing, and human resources.

Fundraising

Bonne Nouvelle not only develops your CSR strategy and implements activities internally and externally, but also broadens your engagement to include charity events and fundraising initiatives. Together with our partners, we offer a full-service package that covers everything from invitations and guest management to venue selection, donor mailings, sponsorship, and securing endorsements or speakers, as well as communication across traditional and social media channels. Our experience ranges from private events and B2B formats to royal receptions with an international profile.

Social Media

Social media is becoming increasingly important for customer engagement. Today, the internet is many people’s primary source of information. Transparency, speed, authenticity, and direct access to target audiences are key requirements that no other medium can match as effectively as the internet. Bonne Nouvelle understands these expectations and runs information campaigns and facilitates dialogue as an extension of traditional media relations. The focus is primarily on stakeholder engagement and two-way communication.

Crisis communication

Not every crisis can be prevented, but it can be prepared for and managed through proactive communication. In times of crisis, public scrutiny is focused on your company, and mistakes made during this period can have far-reaching negative consequences. In these situations, Bonne Nouvelle helps you strike the right tone and supports your company in communicating with credibility and transparency. Those who are prepared for a crisis can initiate the right response actions at decisive moments and draw on a strong network of relationships.

Events

An event becomes truly memorable and successful when every detail is executed perfectly. Bonne Nouvelle is your partner for events and conferences, providing comprehensive end-to-end services. For larger-scale events, we collaborate with ID-Partners, our long-standing business partner in Berlin. They are equally at home in Berlin and internationally, and they manage all protocol requirements with confidence. Together, we plan and organize every aspect of an event with the same level of care—whether it involves sporting highlights or the management of VIP guests.