TÜV Rheinland is a world-leading independent testing and certification provider with a history spanning more than 140 years. The company tests technical systems, products, and services and supports companies in projects and processes. Bonne Nouvelle developed a market and PR strategy for TÜV Rheinland for the new “Sustainable Corporate Governance” standard and conducted the “TÜV Rheinland Risk Study.”
The NH Hotel Group is the fifth-largest business hotel chain in Europe and currently operates more than 380 hotels with almost 60,000 rooms across 30 countries in Europe, the Americas, Africa, and Asia.
Bonne Nouvelle handled press relations for the launch of the premium brand NH Collection and the associated relaunch in Berlin. As part of the five-year business plan and strategic portfolio segmentation, NH Collection hotels are primarily aimed at discerning business and city travelers seeking the highest-quality products and services, a central location, and a distinctive edge. Bonne Nouvelle also supported the simultaneous launch of the NH Collection Video Art Award, which was created together with the renowned New York curator Leo Kuelbs to promote young, emerging video artists.
Since its foundation in 1998, iTAC Software AG (Internet Technologies and Consulting) has specialized in providing Internet technologies for the manufacturing industry. As a manufacturer of standard software and products for cross-company IT applications, it is a leading system and solution provider of a supply chain-spanning Manufacturing Execution System (MES).
Bonne Nouvelle supports iTAC in its PR communication strategy and public affairs on the subject of Industry 4.0.
BG3000 Service GmbH was founded in 2014 as a social impact startup. Its work focuses on the development and implementation of innovative digital learning and training solutions. BG3000 positions itself as an IT lab driving digital transformation, aiming to advance digital education. The emphasis is not on basic computer skills, but on contextual digital literacy that empowers participants to become responsible, critical consumers, prepares them for an independent and confident life in business and academia, and fosters their interest in entrepreneurship and creative engagement. During its start-up phase, Bonne Nouvelle managed fundraising, planned, executed, and supported events, handled nationwide press relations, and maintained the entire online presence, including the website and social media.
In the start-up phase, Bonne Nouvelle took over fundraising, the preparation, implementation and support of events, nationwide press work and maintenance of the entire online presence including homepage and social media.
Bonne Nouvelle has been conducting CSR events for various chambers of industry and commerce in Germany since 2009. These include both large information events with up to 150 participants and small, intensive seminars with 10 participants that help companies develop strategies.
The “CSR Breakfasts” series, which takes place several times a month and is hosted by companies, is particularly successful. Corporations and small individual entrepreneurs from all industries as well as scientific institutes present their own CSR line and their projects and present “Best Practice”. The series of events is a nationwide model project and takes place in the following regions: Bonn / Rhein-Sieg, Rhein-Neckar, Darmstadt, Pfalz
Here you can download the CSR brochures published so far:
If you are interested in hosting, please contact Stefan Krause, Bonne Nouvelle, Tel.: +49(0)228-90 27 84-14, Fax: +49(0)228-90 27 84-29, E-mail: csr@bonne-nouvelle.de.
GKN Sinter Metals is the world’s largest supplier of powder metallurgical precision components, high-tech products for the automotive industry and numerous other industrial sectors. GKN Sinter Metals Components GmbH, based in Bonn, is one of the most innovative and largest production companies in the region. Bonne Nouvelle advises GKN on PR and communication issues and on the support of public affairs events.
The Deutsche KinderhospizSTIFTUNG is a non-profit and charitable foundation whose purpose is to promote children’s and youth hospice work nationwide. The foundation’s contribution is intended to ensure that children’s hospice work in Germany is secured in the future. The focus of the funding is on the Deutsche Kinderhospizverein e.V.
Bonne Nouvelle develops suitable strategies for the Deutsche KinderhospizSTIFTUNG both for classic press and public relations work and for the identification and addressing of companies as CSR partners. The aim of the cooperation is to position the Deutsche KinderhospizSTIFTUNG even more strongly and to build up ambassadors, long-term donation partnerships and corporate cooperations.
Pernod Ricard Deutschland is the German subsidiary of the international spirits and wine group Pernod Ricard and sells a portfolio of well-known premium spirits in Germany.
Bonne Nouvelle developed the nationwide CSR campaign “My child doesn’t want alcohol” for the company and brought about a close alliance between producers, doctors, politicians and consumers. The nationwide campaign was awarded the Health Media Award in 2013 as the best health campaign and was voted one of the ten most important campaigns in Germany by BILD.
In addition, Bonne Nouvelle supports the Europe-wide
educational format of the “Resposible Party” for Erasmus students and the “Responsib’ALL Day” for all 19,000 employees of the group.
The family business HiPP has existed since 1899 and is based in Pfaffenhofen. In addition to special food for infants and young children, the traditional company’s product portfolio also includes liquid food.
Bonne Nouvelle supports HiPP in the PR and CSR target group campaign “Malnutrition in old age”.
With almost 660,000 outpatient and around 140,000 inpatient cases annually, Charité Berlin is one of the largest university hospitals in Europe and one of the most well-known and traditional hospitals in the German capital.
Bonne Nouvelle has closely accompanied and supported those responsible at Charité Universitätsmedizin Berlin both in the restructuring of corporate communications and in in-house board consulting and the special focus on crisis communication.
The RESIDENZ am Dom senior residence is located in the heart of Cologne and in the immediate vicinity of Cologne Cathedral. In addition to assisted living and inpatient care, the RESIDENZ also has an outpatient care service and is one of the first-class addresses for seniors.
Bonne Nouvelle supports the RESIDENZ am Dom with social media conception and the establishment of a Facebook profile. In addition to the editorial plan, community management is also one of our tasks.
Bonne Nouvelle is supporting the Philippine Ministry of Trade and Industry’s appearance at Anuga 2015. In the run-up to and during the largest food & beverage trade fair, the agency is responsible for press and public relations and the organization of the Philippine Business Forum.
The aim of the cooperation is to increase the awareness of Philippine products, to position the Philippines on the European market and to strengthen trade with the EU.
The Reuter family began producing fresh herring marinades as early as 1919. To this day, Feinkost Reuter is a traditional, medium-sized family business in the third generation and a true institution in Mönchengladbach. The range includes high-quality fish products and sauces.
Bonne Nouvelle is commissioned with the positioning of Feinkost Reuter and is primarily dedicated to the social media presence of the family business.
The German trading company Tegut is a full-range retailer in the food retail sector with headquarters in Fulda and employs around 5200 people in around 290 branches in Hesse, Bavaria, Lower Saxony, Rhineland-Palatinate, Thuringia and Stuttgart.
Bonne Nouvelle conceived and organized the specialist conference “Creating Values and Value Creation Today and Tomorrow” for TeGut on the occasion of its 65th anniversary for customers and suppliers. In addition, the tasks also included board and management consulting.
MLP AG is a financial sales company founded in Heidelberg in 1971 with headquarters in Wiesloch in Baden-Württemberg with over 1500 employees.
Bonne Nouvelle took over the training of sales employees for new customer groups for MLP AG and accompanied the AG in the development of the CSR strategy.
The Stiftung RTL – Wir helfen Kindern e. V. gives children and young people worldwide life prospects and supports the fight against child poverty in Germany and participates in humanitarian disasters
in the provision of immediate aid.
Bonne Nouvelle carried out the repositioning of the foundation and, as part of the board consulting, made recommendations on the staffing of the donation management and the celebrity measures. In addition, Bonne Nouvelle was responsible for the implementation of customer measures and cooperations.
HSBC Germany is one of the internationally oriented commercial banks in Germany and has its headquarters in Düsseldorf.
Bonne Nouvelle supported the PR and press work of the private customer segment and developed the network project “Migrants become entrepreneurs” for HSBC Trinkaus at the Rhein-Main location. HSBC Trinkaus was one of the winners of the nationwide innovation competition of the state of Hesse.
Innocence in Danger e.V. is a worldwide movement against sexual abuse of children, in particular the distribution of child pornography through the new media.
In addition to fundraising, Bonne Nouvelle was responsible for the development and implementation of the PR and communication strategy of the association.
For the University of Düsseldorf, Bonne Nouvelle, together with its partner agency ID Partners, conceived, staged and implemented the ceremony “Europe builds bridges in the Middle East” from a press perspective.
In addition to fundraising, this included the involvement of the Dutch Queen Beatrix, Federal President Joachim Gauck and Ambassador Avi Primor, as well as the implementation of the press conference on the event and the protocol coordination with the Dutch Royal House and the Federal Presidential Office.
BridgehouseLaw is a law firm with lawyers, tax & other advisors worldwide. The regional focus of the law firm is in the United States, Germany, Austria and Switzerland (DACH), as well as the Middle and Near East. The law firm’s expertise includes all commercial and tax law matters.
Bonne Nouvelle organized the 1st German-Israeli Technology Summit for BridgehouseLaw. This included press support, including the organization and support of interviews and the editing of press releases. In addition, Bonne Nouvelle developed a bilingual event booklet for the event and coordinated the follow-up communication after the event.
The PS.SPEICHER is a motorcycle and automobile museum in Einbeck. The museum was opened on July 23, 2014 and is intended to function as an experience exhibition on the development of individual mobility on wheels. The supporting organization is the non-profit Kulturstiftung Kornhaus. More than 300 historical bicycles, motorcycles and automobiles from the past 130 years are presented, telling the story of motorized locomotion. Together with our partner agency ID Partners, Bonne Nouvelle supported the Kulturstiftung Kornhaus at the opening of the PS.SPEICHER. Bonne Nouvelle was responsible for press and public relations and moving image communication in the run-up to and during the opening of the PS.SPEICHER.
Bonne Nouvelle has supported the CDU North Rhine-Westphalia in event coordination and fundraising. In addition to the development of a suitable fundraising concept, this also includes the establishment of different formats, addressing and coordinating the participants, the event organization and event support on site as well as the follow-up communication.
The Ludwig Erhard Symposium is a two-day business conference with over 40 speakers, which will be held for the first time on October 9 and 10, 2014 at the Nuremberg Exhibition Center. The annual symposium is intended to function as a networking platform where renowned speakers, entrepreneurs, managers and scientists as well as students come together for an exchange of ideas and discussions. Bonne Nouvelle was responsible for the nationwide media work and fundraising in the run-up to the Ludwig Erhard Symposium. In addition, Bonne Nouvelle supervised the production of moving images on site and in the run-up to the symposium and was responsible for the post-production of a conference film for the marketing of the Ludwig Erhard Symposium.
The Energiewirtschaftliche Institut (EWI) is an independent research institution of the University of Cologne. Among other things, it conducts research, consulting and expert opinions in the field of economic energy management and energy markets on behalf of state German bodies such as parliaments and governments at state and federal level.
In addition to developing the strategy for positioning, Bonne Nouvelle also took over the coaching of the press team. Bonne Nouvelle also provided advice to the EWI on the establishment of the foundation from 2008-2011.
At the Center for Applied Pastoral Research at the Ruhr-Universit Bochum, the Chair of Catholic Theology is researching a modern and sustainable design and development of the Church.
Bonne Nouvelle took over both the strategic positioning and the communication for the Catholic Theology of the Ruhr-University Bochum. In addition, we accompanied the development of economic cooperations and the establishment and staffing of an advisory board.
